Starting '007 with a BANG!
Well folks, it's Double or Die.
At 11am yesterday Charlie Higson ripped open a heavily embargoed box of Young Bond books to reveal the title of the latest instalment. I was somewhere towards the back of a mob of several hundred eager fans and parents at Waterstone's Piccadilly shameless gnawing my fingernails in nervous anticipation of the morning's proceedings. You see, I only got back to work the day before, and so I had to scramble to make sure all was in order and set-up for the massively anticipated launch. Barring a few small kinks — I barely got a TV monitor working in time to display the cool secret cameras that were shown off by our guest partner Spy Shop Ltd and our MC had trouble saying Charlie's name correctly just about every time he had to say it (why I don't know) — the launch went off incredibly well. We are all pleased! Videos of the event can be found at Youngbond.com and Youngbonddossier.com and I threw together some of our digital picks on flickr here.
From what I gather, the books are flying off the shelves. Stores are already selling out of the limited edition wrapped series, so I would recommend you go out and grab one fast. These will be collectors' items down the road certainly. In fact on a December 06 episode of Antiques Road Show, Ian's secretary had a complete set of Ian Fleming James Bond First Editions worth somewhere around £20,000 each. At last glance, a signed copy from the event is already going for £35 on Ebay.
Justin Renard, Puffin Marketing Officer
I've already read Double or Die and can testify that it's gripping.
You might also like to hear Storynory's audio interview with Charlie Higson - and some young voices from the book launch.
http://storynory.com/2007/01/07/young-bond-charlie-higson-interview/
Posted by: Hugh Fraser | January 07, 2007 at 08:34 PM