(Not) My Generation

Spinebreaker (n):
    1.    a well-loved and enthusiastically thumbed book
    2.    a member of www.spinebreakers.co.uk, Penguin’s pioneering online book community website for teenagers.

This morning Penguin announced the launch of www.spinebreakers.co.uk, a booklovers community website, revolutionary in the UK publishing world because it’s the first site that’s not just for teenagers … it’s by them too.

Yes (gulp), it’s true.  We’ve realised that as much as many of us may still think we’re the voice of edgy youth, it’s been many a year (many a decade for most of us if we’re frank) since we actually were teenagers, so who are we to write a teen website?  Rather than look like dancing dads, we’ve handed control over to a crack teen-team, who will get to interview authors, read and review books, design their own jackets and, crucially, editorially manage the website, including making decisions around all the user-generated content we’ll be encouraging from the online community and even  deciding what the URL should be (that took some time and many, many hours of teen debate, believe me!).

So, after many months of working on the idea, it’s finally out there and set to launch in September.  What do you think?  Any teens out there who want to get involved?  Drop me a mail.

Anna Rafferty – Penguin Digital Marketing Director

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