Seeing (RED)

Yesterday Penguin published the first set of our (Penguin Classics)RED – beautiful books that help raise money for a very good cause. And to celebrate we spoke to some of the designers about their work.

Each of the eight books had a different designer, but we could only speak to three. At least, we could only speak to three without travelling more than a few desks away. Our charitableness does have some limits.

Luckily though, the three designers within spitting distance are three of the most delightful designers you could ever hope to meet, and I'd personally like to apologise for spitting towards them to check the validity of that metaphor. I'm sorry, Jim Stoddart, Coralie Bickford-Smith and Stefanie Posavec.

And Marketing Manager Natalie Ramm was also on hand to explain why the books are a very good thing, and not just aesthetically.

Footnotes

The four videos on Vimeo: Natalie, Jim, Coralie, Stefanie.

Natalie's favourite is The House of Mirth by Edith Warton.

Jim designed Thérèse Raquin by Émile Zola.

Coralie designed The Secret Agent by Joseph Conrad and was inspired by Tom Phillips's The Humument.

Stefanie designed Great Expectations by Charles Dickens.

You can find out more about all eight titles at http://penguin.co.uk/RED and see all the covers at Flickr.

And thank you to pidgin for the music – 'Tamzin and Me'.

Alan
Copywriter

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Comments

[John Self]

Great videos and good to see the faces behind some famous (to me) Penguin names like Jim Stoddart and Coralie Bickford-Smith.

But one question wasn't dealt with: why are the books not red, but actually kind of pink? Is it to distinguish them spine-out from Vintage Classics?

[Derek Crispin-Tickle]

You say potato, I say potahto. What's the big deal Self?

[Alan]

I can see what John means, but I think in person they do look more like a proper deep red...

[emma]

have ordered two but been informed they're out of stock >:(

[Alan]

Aw, I'm sorry Emma - where were you trying to order them from? The Penguin site?